Gold StarPay Premium Membership is a program designed to increase access to a variety of services and products that modern consumers experience in their daily lives, and to reduce the economic burden. This membership provides opportunities to use services at up to 85% discounted prices in various fields, including travel, hotels, rental cars, golf courses, shopping, hospitals, rental, and mutual aid. This paper analyzes in-depth the main benefits, services, how they operate, and the value they provide to consumers of Gold StarPay Premium Membership. The purpose of this paper is to build a balanced blockchain O2O ecosystem through the mutual role of users, service users, and advertisers in the domestic O2O market structure where the balance of power is concentrated as platform operators.
Although the domestic O2O market is showing outward growth, platforms and merchants have no choice but to follow the unfair past subordinate relationship due to the nature of the service. On the contrary, the irrationality of franchisees has been replaced by benefits such as coupons and discounts for service users, but recently, we have not been able to provide the best service to both franchisees and consumers in the form of transferring transportation and travel expenses to consumers, and setting the minimum payment amount.
Platform operators spend excessive marketing costs for their market advantage with competitors, thereby clouding the market order by passing those costs on to merchants and consumers. In the case of franchises, franchisees bear double and triple costs, such as fees for contracts with the headquarters and contracts with the platform, and advertising costs within the platform. Service users experience a decline in service satisfaction due to the rise in service and product costs resulting from the above two cases and the increase in consumer burden of some service costs. As a result, GSPCLUB can expect each component to be rewarded with natural participation in the ecosystem in order to provide a platform that can satisfy users, consumers, and advertisers in order to solve and improve these problems, and it supports the improvement of service satisfaction through compensation and the virtuous cycle of the platform economy. It provides a new reliable and highly efficient marketing tool, and provides a system for consumers in new areas with various cryptographic assets and points to convert them into goods that can be used in real life.
In the global economic downturn, consumers reacted positively to the exchange, rental, and rental of goods, and interest in cooperative consumption began to increase. Rational consumption through sharing is also contributing to the environment by eliminating surplus resources due to overproduction and overconsumption, and as active consumers protest against consumption supremacy, the movement to realize value consumption through the sharing economy is spreading. This move, combined with the development of information and communication technology (ICT), connects suppliers who own surplus resources such as automobiles and homes with consumers who want to use them in real time, and popularizes O2O services based on the sharing economy….